How do you choose gift packaging to express your feelings?
2024-04-15 08:00
Christmas shopping is coming. In this festival of exchanging gifts and blessings, how do you choose gift packaging to express your feelings?
As a commodity with a special purpose, the packaging design of gifts is different from the packaging of general commodities. Generally, commodities are only consumed by the buyer themselves and are often economical. Gifts are meant to be given to others, and they must reflect the intention of the giver. , so gift packaging should be more sophisticated than ordinary commodity packaging.
On the one hand, it is for the purpose of protecting the gifts, and on the other hand, it is also to make the gifts given appear more solemn. A desirable gift with decent packaging is the icing on the cake. A beautifully packaged gift is pleasing to both the recipient and the sender.
01
Targeted
Gift packaging is generally used for weddings, birthdays, festivals, celebrations, visits, condolences and other occasions. The packaging design should be targeted and reflect the particularity and purpose of various gifts. For example: gift packaging designed for men should consider prominent masculinity; while packaging designed for women should reflect a sense of gentleness; gift packaging designed for children should have lively characteristics.
Another example: Christmas candy and jewelry stores will launch Christmas gift boxes with the shapes of Christmas trees, Santa Claus, little snowmen, etc. Small gift packaging can also set off the festive atmosphere.
02
Emotional
Gift giving itself is an expression of affection, so the packaging of the gift itself cannot ignore the emotional appeal. For example, jewelry is often a messenger of emotions, and its packaging is extraordinary. In the past, the packaging was just a flip-up plastic box or a small silk brocade bag. Nowadays, many more emotional packaging have emerged.
03
High-end
As gifts, gifts not only express the dignity of the recipient, but also reflect the identity of the giver. Therefore, gift packaging should pay attention to the shape of the packaging and the materials of the packaging. Today's packaging has developed from natural materials in the past to synthetic materials, and from single materials to composite materials, which has greatly enriched the choice of packaging materials.
04
distinctiveness
Different gifts are produced in different places, so gift packaging should emphasize design creativity, highlight national or local style, and reflect individual characteristics with cultural taste.
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