China Application of common packaging in different market segments Wholesale Factory - XIAMEN SUNBOO PACKAGING

Application of common packaging in different market segments

2022-08-26 10:00

1.Folding box


In the field of folding box  applications, mainly in the fields of cosmetics, frozen food, cigarettes, medicine, etc., offset printing dominates. The main printing method is sheet-fed printing, which can realize online surface finishing, such as UV coating, etc., while die-cutting Or post-press processing such as embossing can only be done offline. Judging from the current application situation, the market share of offset printing in the field of folding box in the future can only achieve a small expected increase.


In addition, some web gravure printing for tobacco packaging, as well as the relatively small share of sheetfed gravure, are shrinking in market share, and flexo will accept a small share of this market, but even flexo Printing can provide multiple times the production capacity of offset printing, but it is still not easy to do in this market segment, because the "fortress" created by offset printing is too powerful, and printing companies are afraid of transformation. On the contrary, digital printing is easier to accept because it can realize personalized printing. .


2. Film packaging


Film packaging such as plastic bags, lidding films or envelopes for desserts, food, frozen food, etc. is the second important segment of the packaging and printing market, and web gravure printing has a good positioning in this market segment. Usually considered to have better printing quality, but in recent years the "shortcomings" of web gravure inflexibility and high plate making costs have become increasingly prominent. At present, flexo printing has established a solid market position in this market segment and continues to improve in terms of printing quality.


For some time now, digital printing has attempted to break into this segment with its low-cost short-run and personalized printing advantages. But digital printing has little use in packaging printing today, mainly because its printing costs are too high, and the advantages of short runs and personalized printing are quickly exhausted. Of course, the author believes that with the rapid development of technology, the problem of high cost of digital printing will be solved, and digital printing will usher in significant growth at that time.

paper bag

3. sticker paper


At present, the types of sticker paper are diversified, not only wet adhesive  sticker paper, but also self-adhesive sticker paper and sleeve labels. Among them, in the foreseeable future, wet glue sticker paper will still be printed by offset printing process, and the market share will not grow. Gravure printing is mainly used to print special self-adhesive sticker paper and certain wet-adhesive labels. The market share of the former will increase slightly, while the sticker paper will face shrinking. Although flexo printing is a strong player in self-adhesive sticker paper printing, it has recently been hit by digital printing and is expected to reduce its market share; on the contrary, flexo printing in the field of sleeve sticker paper will achieve significant growth. In the field of self-adhesive sticker paper printing, digital printing has occupied the second place. Although it cannot reach the first place soon, it will win more market share in the future.


4. Corrugated cardboard


The two traditional printing processes in this market segment are offset printing and flexo printing. Offset printing mainly realizes pre-printing, while flexo printing can not only realize pre-printing, but also complete direct printing. Due to the higher cost, the author predicts that the development of offset printing in this market segment will gradually stagnate, while flexo printing has great growth potential with the continuous improvement of printing quality, and is changing from pre-printing to direct printing process.


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