XIAMEN SUNBOO PACKAGING

Color has become the focus of packaging box design

With the development of social economy and science and technology, people are constantly striving to improve the level of living services. While people are paying attention to the use value of various commodities that are closely related to the quality of the living environment, they also put forward higher requirements for the packaging design of commodities that can satisfy the aesthetic needs. Visual technology requirements for mental health needs. The performance of color in packaging design is a very important element of first impression, which can mobilize consumers, provide humane harmony, comfortable visual information, and give consumers an identity of emotion and purchase desire. In this development process, how we master the use of psychological science and technology to position color and design is an important issue that every designer should painstakingly explore and explore.

Packaging design color is a carrier through which designers can express their understanding and understanding of products, reflecting the designer's aesthetic feelings and innovation and development awareness. With this thought process, color design accomplishes the task of externalizing the product in a way that guides the visual image, which includes the color of the product. However, if this kind of cultural creativity is to improve consumers' ideological and emotional identification and resonance, it is necessary to conduct sufficient market research to understand the common laws of Chinese consumers' consumer psychology and color cognition.

Exquisite packaging is the first factor to enhance the effect. Attention is an important feature of psychological education, people are pointing to things to understand the consciousness of social development. The phenomenon of attention is no longer an independent psychological development process. People will show the characteristics of attention in perception, memory or thinking. From the analysis of psychological research, in order to enable consumers to pay attention and understand, understand, and consolidate memory, packaging design is characterized by novelty and packaging text, color, graphics, etc., which are inseparable from the conditions.

It is not too difficult for designers to make eye-catching packaging, but it is necessary to make a difference, but also to reflect the spiritual connotation of cultural teaching is the most important key in the product design process. Among the design elements of packaging, color has the strongest impact. The colors used in packaging product information can cause consumers to induce various economic socialist emotions through association. Change the purchasing psychology. Rudolph, a famous American esthetician. Anaheim said: "There is no debate about the fact that color is a powerful expression of emotion. However, using color to stimulate people's emotions should follow certain rules. Psychological research can be used in food safety packaging, suitable for the use of orange, orange Such warm colors are considered in the design, which can make a person feel harvested and mature, and it can stimulate the appetite of student consumers to facilitate their purchase of products. As we speak in real life, most of them have a large area. Consumers are satisfied with the feeling of packaging when purchasing goods such as food with warm colors, and purchase supplies like detergent packaging with cold colors, which is based on consumer sentiment due to association