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Detailed explanation of packaging structure and die-cutting design

Packaging structure and die-cutting design

This article will elaborate on packaging design from four aspects: packaging structure, die-cut plate design, and the combination of the two. Through standardized packaging structure, reasonable die-cutting design and effective analysis, it helps readers better carry out packaging design.

1. The importance of packaging structure

Packaging design not only needs to be beautiful, but also needs to consider the rationality of the packaging structure. Reasonable packaging structure design can enhance product protection, reduce damage rate during transportation, and reduce packaging costs. When designing packaging, it is necessary to reasonably select the packaging structure, including cartons, boxes, bags, etc., according to the specific product shape and size. In addition, attention needs to be paid to the ease of disassembly and recyclability of packaging to reduce environmental pollution. Therefore, when designing packaging, the rationality of the packaging structure is a crucial factor.

At the same time, when designing packaging structures, it is also necessary to comply with relevant laws, standards and specifications, such as GB/T 4857.4-2008 carton compression test, etc. Ensuring that packaging structure design complies with standards and specifications can enhance product safety and reliability, and is conducive to increasing brand value and increasing consumer trust in products.

2. Die-cut version design

Die-cutting design refers to a processing technology that cuts and presses printed paper into a certain shape. Die-cut design is very important for packaging design. It can improve product quality, increase brand added value, and reduce production costs. To design a good die-cut version, you need to pay attention to the following points:

1. Consider the shrinkage rate after printing: After printing, the size of the paper is very different from the original size. For example, when designing a square carton, you need to slightly expand the size of the design to ensure the accuracy of the size during typesetting.

2. Typesetting method: When typesetting, it is necessary to strictly follow the standard size and proportion. At the same time, in order to speed up cutting, try to avoid overly dense layouts or overly complex patterns during the typesetting process.

3. Consider the feasibility of processing: Before designing the die-cutting plate, you need to consider the material and strength of the selected paper, as well as the capabilities and craftsmanship of the die-cutting machine. Only by comprehensively considering these factors can we design a die-cut plate that conforms to actual production conditions, thereby minimizing plate making costs.

3. Design combined with packaging structure

Not only suitable for website design, but also for packaging design. When designing packaging, product marketing and promotion can be achieved through reasonable design. For the design combined with the packaging structure, the following points need to be noted:

1. Choose appropriate keywords: When designing packaging, you need to consider the search keywords that consumers may use. Design names and descriptions with relevant keywords to improve search engine retrieval accuracy and packaging exposure.

2. Set up the packaging logo reasonably: Design the logo according to the brand image, so that consumers can associate with your brand image when they see your product. At the same time, in the design of the Logo, you should also take it into consideration, such as putting the product name in the designed Logo to improve search rankings.

3. Pay attention to the visual effect of packaging: When designing the visual effect of packaging, it is necessary to grasp the balance between visual impact and recognition. It must not only stand out among many products, but also be as close as possible to the actual needs and feelings of consumers in design.

4. Comprehensive application of packaging structure and die-cutting design

When designing packaging, packaging structure and die-cut plate design are closely related, and the interaction between the two can achieve better packaging results. The comprehensive application of packaging structure and die-cutting design can integrate the following advantages:

1. Improve packaging effect: By designing a reasonable die-cut plate, the packaging structure can have better shrinkage and fit. In the process of product packaging, the color and design requirements of the packaging can be better realized, thereby improving the good effect of the packaging.

2. Reduce costs: During die-cutting design, the size of the paper can be appropriately compressed to reduce packaging costs. At the same time, through reasonable packaging design, packaging material and plate making costs can also be reduced, achieving effective cost control.

3. Improve brand awareness: Reasonable packaging structure and die-cut design can not only improve product protection and product terminal experience. It can also increase the brand's precipitation and brand value, thereby increasing consumers' loyalty and trust in the brand.

Through the detailed elaboration of packaging structure and die-cut plate design, we learned how to carry out comprehensive design based on the shape and size of the product as well as reasonable selection of packaging structure and considerations when designing packaging, to help packaging designers Do a good job in packaging.