XIAMEN SUNBOO PACKAGING

Gift box are product packaging for gifts to relatives and friends. It is not only a tool for packaging products, but to a certain extent, it is also a way of reflecting the intention of the gift-giver. But now, gift box are not just for gifts to relatives and friends, many well-known brands also customize packaging boxes for products to show their attention to customers, especially e-commerce shopping.

Customers may begin to look forward to the product in the box before they open the express package, whether the product is purchased by themselves or a gift from a friend, the sense of expectation is the same. Customer expectations for the product should be implemented into every part of the product, including the unboxing experience of the gift box. The following design factors will help brands increase customer expectations for their products.

Creative - Whether the product is sold in retail or online, a creative gift box always grabs the attention of potential customers. When customers see the creative gift box at the first sight of the box, they will have expectations for the products in the box. Secondly, the creative packaging box can bring a full sense of ritual to customers during the opening process, which can effectively improve the customer's favorability of the brand.

Security - Gift box not only need to protect the product, but also have a certain "self-protection ability". Protecting products can reduce customer return rates and cost loss for brands. The "self-protection ability" of the packaging box can provide users with a complete shopping experience. In addition to protection, the packaging box should also have certain anti-tampering and anti-counterfeiting properties to protect the reputation of the brand.

Unboxing experience - For young people, the box is an integral part of the unboxing experience, not just to keep the product safe. Especially in this era of popular social media, the perfect unboxing experience can not only arouse customers' desire to share, but also bring traffic and topicality to the brand.

Under normal circumstances, the meticulousness and exquisiteness of the gift box is proportional to the value of the product. Therefore, when customers open the box, the sense of expectation and experience the gift box brings to customers can add points to the value of the product.