XIAMEN SUNBOO PACKAGING

The impact of product packaging design on product sales

Is professional packaging design necessary for product sales? What is the importance of packaging design in product sales?

1. Recognition function, display brand culture.

Packaging should be a part of the product, in addition to the basic experience function, it should also bear the responsibility of brand communication. The core of product packaging design is not only reflected in the appearance, but also should be consumer-centered, satisfy consumers' different aesthetics and needs, bring imagination, and prompt consumers to buy.

The importance of packaging design is that it can provide product protection and product information transmission functions for different commodities. Product packaging design is the creative conception and workflow of the overall molding of product packaging. It is a means of protecting products, conveying information, promoting products, and promoting sales. This is one of the important factors for all kinds of businesses to use their own products to elaborate product packaging design.

According to product design, packaging is an intuitive expression of commodity value. When consumers cannot see the inside of the product, they can intuitively understand the functions and characteristics of the product through the pictures, text and other elements on the packaging. Displaying brand culture can help consumers better understand the brand of the product and create a visual impression, so as to realize the information transmission and publicity function of the product.

2. Attract eyeballs and improve brand competitiveness.

Today's consumers have very short attention time for each product, so it is very important to capture the moment when consumers sweep from the shelf. When designing, comprehensively use color, shape, material and other elements to express the connotation and information of products, brands and other enterprises, highlight the common interests of products and consumers, form a more intuitive impact on consumers, and effectively achieve the purpose of attracting consumers . Let product packaging play a selling point to attract consumers.

High-quality product packaging design can make consumers more easily attracted by our company's products among the same type of products. The ultimate goal of an enterprise is to make a profit, and to make a profit it is necessary to acquire more consumers. Therefore, brand packaging that wins the favor of consumers can greatly improve the market competitiveness of enterprises.

3. Enhance value and promote product sales.

Product packaging design also has an important function of increasing the added value of commodities. Specifically, a.. product packaging can increase the additional income of the product. Under the same conditions, the added value of products with successful packaging will be higher than those without packaging. Product packaging design is not only a matter of product strategy, but also an irreplaceable medium for promotion.

Consumers' interest in products depends largely on the extensive penetration of mass media, but whether they can make a final purchase decision depends on a critical step. As the last level of communication with consumers, product packaging design plays an important role.