XIAMEN SUNBOO PACKAGING

Using Color Psychology to Customize Cosmetic Gift Boxes

As most marketing experts say, creative and eye-catching cosmetic gift box design is the most effective way to establish a good image for the brand. When customizing cosmetic packaging boxes, color is one of the most important factors in packaging design. Color has a huge impact on the products users choose to buy. About 85% of a buyer's decision to purchase a product can be attributed to color. This phenomenon is called color psychology.

Color psychology believes that consumers make a series of emotional reactions to their products according to the color matching of cosmetic packaging boxes. In psychology, this is called associative learning, and it explores the relationship between colors and emotions.

In the field of marketing, the color psychology of cosmetic packaging boxes has proven to be an invaluable marketing tool. Therefore, color psychology is widely used by many successful brands in product packaging boxes and packaging containers. Coca-Cola is a good example. As one of the most successful brands of all time, Coca-Cola uses white and red as the main colors of its product packaging. Vibrant red is not only a very vibrant color, it also makes the Coca-Cola brand more recognizable. White, on the other hand, creates a sharp contrast and gives a sense of sincerity. Also, white color helps with branding readability.

Marketers use color psychology to customize packaging boxes, and choose the color of packaging boxes according to the products and brand image that the brand needs to create, so as to arouse the resonance of users. For example, green is associated with positive images of calm, peace and nature. This color is used in many cosmetic boxes that claim to be natural and safe. Meanwhile, blue is associated with calm, trust, thrift and cleanliness. Many banks use blue because it is associated with trust.

Not just the colors themselves, sometimes different saturations of a color can convey completely different meanings. For example, dark pink is often used in cosmetic packaging boxes and can convey a romantic feeling. Light pinks, on the other hand, are more associated with femininity. Although the two meanings are similar, different shades of pink do not represent the same artistic conception.

Using color psychology in cosmetic gift boxes can help build a brand image and make its products mainstream for customers. Therefore, it is very important to choose the color of the packaging box according to the brand concept that the brand needs to convey when customizing high-end gift boxes.