XIAMEN SUNBOO PACKAGING

What aspects of the process of red wine packaging box

Red wine pays attention to the atmosphere, and the packaging of red wine pays attention to elegance and beauty. Different packaging gives people different feelings. At this stage, the packaging and printing of red wine is more particular. In the current red wine consumption market, consumers tend to be more rational and prefer red wine with high brand awareness, elegant packaging, excellent quality and high cost performance. The printing of red wine packaging boxes is not as complicated as that of cigarette labels. Printing companies generally use offset printing and several typical post-processing, with gravure printing and screen printing as supplementary methods.

The main reason is the bearing and the uniqueness, the weight in the hand. Giving consumers joy from the heart shows that the wine has reached a certain level of packaging.

Traditionally, offset printing is the main method of wine packaging printing, using thick paper multi-color offset printing machines. Currently, offset printing is a relatively mature printing process, especially for halftone printing, there is a set of standardized and data-based methods. However, in addition to halftone printing, wine packaging printing also involves a large number of spot color reproductions, such as large areas of red solids, gold (silver) colors, and pearlescent effects. Since spot colors, especially solid spot colors, have high requirements for saturation and brightness, offset printing is limited by the thickness of the ink layer when printing on the spot, so it seems powerless. At this time, the two-time packaging printing method of "first deep and then light" can be adopted. When designing, try to avoid hollowed out text on the solid plate, so as not to increase the difficulty of overprinting.

The bright and beautiful wine cabinets in the shopping malls make people want to stop. The artistic effects such as frosting, refraction, ice flowers, and folds of screen printing make the packaging box even better, which greatly stimulates consumers' desire to buy. In addition, because the brightness of the product increases after the partial glazing of the screen uv, and the three-dimensional effect is strong, it is often used in the finishing of the printed color box of the wine packaging. Flexographic printing is currently rarely used in the printing of wine packaging color boxes, and some beer labels will use this printing method. I believe that its environmental protection and hygiene advantages will gradually be recognized and favored by wineries.