XIAMEN SUNBOO PACKAGING

What is window packaging design?

Editor of this article: super administrator; release time: 2023-07-24

With the continuous evolution of the times, all kinds of packaging are emerging one after another. In order to allow customers and consumers to understand the truest appearance of the product more directly, [window packaging design] has also become popular in the market. What is [window packaging design]? It literally means: the so-called [window packaging design] refers to opening a window in a part of the packaging and closing it with cellophane or transparent film so that the best part of the product can be displayed. Such a design can not only enhance the authenticity and transparency of the product, but also allow consumers to understand the product at a glance, truly understand the product itself, and also reflect the confidence of the product itself. Is it not enough just to explain? Next, follow Xiaoxin to take a look at these interesting [window packaging designs]!

From a design point of view, simple geometric shapes can create artistic visual effects. The use of geometric figures for window design can bring a lot of artistic design sense to the packaging. The commonly used geometric figures are square, circle, triangle and so on. There are also some packaging window openings that break the rules, choose some irregular fan-shaped, polygonal and cat's claw patterns for the window opening in the packaging design, and the window opening that echoes the design picture is more attractive. Attracting consumers' attention through interesting graphics is also a form of branding that helps increase consumer favor and desire.

From a production point of view, window opening is also a cost-saving method. We all know that the packaging box is to be printed. However, compared with solid printing, the larger the window, the more printing ink can be saved.

From a practical point of view, window-opening packaging can more intuitively display the product itself and increase selling points. It is clear at a glance what kind of product consumers want, saving some tedious steps and indirectly eliminating consumers' worries about the product.